24/02/2018 | Gerenciamento de Crise, Gestão de Reputação | 0 Comentários
Nesta reportagem do Jornal A Gazeta do Povo eu comento sobre o caso da exposição Queermuseu do Banco Santander e os aprendizados que podemos fazer com ele.
Este caso representa a grande maioria das crises corporativas: situação complexa, cenário incerto e necessidade urgente de ação, de tomada de decisão pela alta direção.
http://www.gazetadopovo.com.br/opiniao/artigos/licoes-do-queermuseu-7mnfakpnm307xscqrpfkyfiko
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