22/05/2020 | comitê de crises, Comunicação Corporativa, Gerenciamento de Crise, Liderança, Redes Sociais
Para participar do comitê de crise eu preciso ter treinamento de porta-voz? Este é um tema que causa certa confusão, inclusive entre alguns especialistas. A resposta é não. “Uma coisa é uma coisa, outra coisa é outra coisa”. O comitê de crise é...
15/06/2018 | comitê de crises, Gerenciamento de Crise
Há 4 anos estávamos iniciando em São Paulo os trabalhos de um inédito comitê de Crises de Copa do Mundo para Coca-Cola FEMSA Brasil. Tive oportunidade de liderar uma equipe com três colaboradores e uma assessoria de comunicação parceira dedicados, além do apoio de...Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
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